How to Increase Instagram Engagement After The Engagement DROP
What counts as Instagram engagement ? Two things. Retention and activity on a particular post. So what is retention ? The time someone spends on your post. Does he read the caption ? Does he keep staring at it ? The longer you can get a person to stay on your post, the longer you are keeping him on Instagram’s platform and Instagram is making money from ads and they deliver ads because people spend a lot of time on their platform. The longer someone spends on the app, the more ads they can deliver to him.
Lets go over activity. Carousels. They are great for activity because people can swipe right and left, not just like and comment and also retain because they spend more time on your content.
Another very important activity metric that you need to follow is actually profile visits and follows. If you just post random quotes, chances are you wont get that many profile visits but if your piece of content can relate to the person that is seeing it he can go to your profile and if he visits your profile, if you have a very well optimized bio, you can actually convert him into Instagram follower.
One more activity metric that people forget is share and save. People would save quotes or very memorable moments or do it yourself-videos or quick tips or something that really motivated them or a really nice photo that they want to copy, if you are in the photography niche. They will share something that is funny, that relates to them, or someone they know. So shareability,saveability, that is a key metric to find the Instagram engagement drop a lot of people are experiencing. You want to acknowledge and make the most out of every single activity and retention keeping function and the Instagram platform. Obviously that’s likes and comments as well.
When it comes to Instagram engagement there are some things that you don’t have any control over. For example, you have control over the quality of the content, the time that you post the content on and the promotion that will be done after the content. How can you promote your content ? Just sharing it in your story might not be that entertaining, but for example saying something like “ Do you know what I did all day today, well I have something in the caption.” and then you upload the new post. That actually can incentivise people to go on your post and like.
Writing long captions can really help you with keeping the retention. If you want people to actually relate to you, spend time on your content, convert into profile visits and convert those profile visits into actual followers, you really might think about spending a lot of time on your caption.
So If you want to learn how to increase instagram engagement – Make sure to go through all these tips when posting on Instagram and don’t forget to visit mine – DrNiki.co. Stay safe, stay healthy and remember that a video a day keeps the doctor away.