If you can afford buying Instagram ads – you are getting yourself some easy Instagram reach. Pretty simple, huh? Instead of trying to go after it in an organic way. How to increase organic reach on Instagram?
But I am here for those who can not afford buying Instagram ads and I have free ways to increase your Instagram reach organically.
First of all what is Instagram reach and Instagram post reach and how can you increase it?
Reach is basically the people that managed to see a portion, 50% of your content is on their feed.
How do you check your Instagram reach ?
When you go to your Instagram account click on any posts of yours, click on view insights and you can see the reach. Who went on your profile from this post, who liked it, who didn’t, impressions and so on. To do that you need to have a creator or a business account.
How do you increase your Instagram reach ?
Obviously, engagement helps. If someone likes, or comments on your posts or shares it.
If someone shares it, then a third person will like it and share it and you get more exposure and that tells the algorithm that people are interested in your content.
This is some of my reach.
One of the tricks to boost your Instagram reach is to choose the right hashtags. This is such an important thing and it helps you rank your hashtags, get more exposure and also you get a chance to be shown on the explore page. And no, you can not use the same hashtags again and again. You should do your research for every other post.
Also, you can promote your posts on your stories. People don’t normally do that but there is a right and wrong way to do it.
So the wrong way is to just share your post on your story. Okay? Share = wrong.
The right way is to share it but with a poll or quiz or a reaction this way the reach will be much more because people will react.
I can give you a bonus tip.
One very good strategy that you can do is actually Gary V’s $1.80 strategy which is super simple. If you want people to check out your content, you should be checking their content if you want people to like your content, guess what, you should be liking their content. Go to your most active followers and start engaging with them especially if you have below hundred likes per photo.
By following these tips you will increase your Instagram reach organically and boost your followers. Of course you can do your own due diligence. This is not medical or financial advice but stay safe, stay healthy and remember that a video a day keeps the doctor away.